Casino Online > Careers > Content Strategist

Content Strategist


  • Flexible – Remote Work Options Available

Contract Type:

  • Full-time/Part-time


At, we’ve established ourselves as a trusted resource in the vibrant world of Canada’s online casinos. By delivering meticulous insights, we strive to enhance the gaming experience for our readers. As we scale new heights, we’re on the lookout for creative minds who can amplify our brand’s voice.

Role Summary:

As a Content Strategist, your role goes beyond mere content creation. You will shape the voice and direction of Casinos Approved, crafting a compelling narrative that resonates with our audience and aligns with our mission. By weaving together data, insights, and creativity, you will drive engagement, retention, and growth.

Primary Responsibilities:

  • Strategic Planning:
    • Develop, implement, and oversee a content strategy tailored to our audience’s needs and interests.
    • Identify opportunities to diversify our content portfolio across various platforms and formats.
  • Collaboration & Leadership:
    • Collaborate with content creators, SEO specialists, and marketing teams to ensure cohesive brand messaging.
    • Mentor and guide the content team, fostering creativity and upholding quality standards.
  • Audience Analysis:
    • Delve deep into audience behaviors, preferences, and feedback to refine content strategies.
    • Ensure content aligns with user intent, addressing their queries and interests.
  • Content Audits & Performance Tracking:
    • Regularly evaluate the performance of existing content, identifying areas for improvement or updating.
    • Track KPIs and provide actionable insights based on content analytics.
  • Stay Abreast of Trends:
    • Keep updated with the latest in content marketing, digital trends, and industry-specific developments.
    • Infuse fresh and innovative ideas to keep our content engaging and relevant.

Required Qualifications & Skills:

  • Experience: 3+ years in a content strategy or related role, with a portfolio showcasing successful content campaigns.
  • Communication Skills:
    • Exceptional writing and editing skills.
    • Ability to articulate and pitch content ideas convincingly.
  • Analytical Prowess: Proficiency in using analytics tools and deriving actionable insights from complex data.
  • Adaptability: Capable of adjusting strategies based on performance metrics and evolving industry trends.

Why Join Us?

  • Competitive Rewards: A lucrative package that commensurates with your expertise and contributions.
  • Learning Curve: Immerse in a culture that values continual growth, offering opportunities for professional development.
  • Work-life Balance: Relish the flexibility of remote work, balancing professional commitments with personal pursuits.
  • Creative Freedom: Be at the helm of content initiatives, bringing your unique visions to life in a supportive environment.

Application Procedure:

If you have the knack for weaving compelling narratives and strategizing their delivery, we are eager to collaborate with you! Send in your updated CV, a thoughtful cover letter, and a portfolio of your most impactful content campaigns to [email protected]. promotes a diverse and inclusive workplace, urging candidates from varied backgrounds and specialties to apply.